Professional Contexts - Make global packaging local

Final box for Virgin Atlantic Amenity Kits.

I chose to have patterns on my box. Because I feel as though they represent India the most. I got the pattern image from google but edited it so it was red. I wanted to stick with Virgins colour scheme. When creating the box I had to think about…

. Who is my audience? - People who like to travel, who are inspired by Indias culture, both male and female genders. . Witty tagline/title - Head in the clouds, feet on the ground . Make it personal - You’re going to India! . Size / shape of box - Big enough to fit iPad in, shaped like a suitcase to keep it consistant to travelling. I added a simple vector map of India onto the front of the box. With this I’m going to have it cut out, so that the customer can see what’s inside of their amenity kits.

#text